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What is BBM 447 Customers Relationship Management about?

The document outlines a course on Customer Relationship Management (CRM) at Kibabii University, detailing its purpose, expected learning outcomes, and assessment criteria. It covers the evolution of CRM, its types, benefits, and barriers to implementation, emphasizing the importance of understanding customer behavior and leveraging technology for effective relationship management. The course aims to equip learners with skills to enhance customer satisfaction, loyalty, and organizational competitiveness.

Author

marymwikalikioko123

Language

EN