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Social Media Strategies for Rural Businesses by MAGESWARI A/P SUTHAGARAN Moe is a document available to read on EtoBox.

What is Social Media Strategies for Rural Businesses about?

This document summarizes a journal article about how small retail and service businesses in rural communities use social media. It conducted focus groups with business owners in three rural Iowa communities. The findings showed that social media is an innovative marketing tool that enables personalized and collaborative interactions with customers and stakeholders. This helps attract new customers and foster loyalty. Social media also leverages relationships with stakeholders to create engaging content and

Author

MAGESWARI A/P SUTHAGARAN Moe

Language

EN