Can I read (By: Cram101 Textbook Reviews) [published: September, 2008] on EtoBox?

(By: Cram101 Textbook Reviews) [published: September, 2008] by Harvey C Fruehauf; C K Prahalad is a book available to read on EtoBox.

What is (By: Cram101 Textbook Reviews) [published: September, 2008] about?

The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism

Author

Harvey C Fruehauf; C K Prahalad

Publisher

Wharton School Publishing Pearson Education [distributor

Published

2006

Language

EN

ISBN

9780132054683

Subjects

Economics, Management, Technology

Rating

3.86 / 5 (1,515 ratings)

Updated

2026-03-14