About this document
Event-Based Marketing Insights by Perian Haqiansyah is a document available to read on EtoBox.
The document discusses 5 pillars - Business Intelligence, Data Management, Analytics, Event-Based Marketing, and CRM - that are essential for understanding customers beyond traditional customer centricity. It provides examples of how data from different sources can be analyzed using geographical clustering, demographical segmentation, and data marts to generate targeted marketing rules and campaigns based on customer behaviors and events. The use of CRM tools is also highlighted to manage customer relations
- Author
- Perian Haqiansyah
- Language
- EN