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PAEL by HasaanZuberi is a document available to read on EtoBox.

What is PAEL about?

PAEL required financing to expand its electric meter capacity but its existing capacity was underutilized. PAEL set ambitious growth targets from 2015-2017 but overestimated growth potential, resulting in higher costs from discounts, advertising, and inventory. Sales have declined in 2018 due to lower-than-expected sales and competition from Dawlance and Chinese brands regaining market share.

Author

HasaanZuberi

Language

EN