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What is Strategic Planning and Management Guide about?

This document discusses the planning process and strategic management within organizations, outlining the importance of organizational goals and various types of plans including strategic, tactical, and operational. It introduces SWOT analysis as a tool for strategy formulation and describes different strategic alternatives at both business and corporate levels. Additionally, it covers diversification strategies and portfolio management techniques such as the BCG matrix and GE Business Screen.

Author

giangcon129

Language

EN