Can I read Serious Games for Business : Using Gamification to Fully Engage Customers, Employess and Partners on EtoBox?

Serious Games for Business : Using Gamification to Fully Engage Customers, Employess and Partners by Phaedra Boinodiris; Peter Fingar; Tom Grant is a business book available to read on EtoBox.

What is Serious Games for Business : Using Gamification to Fully Engage Customers, Employess and Partners about?

Using an innovative multimedia format, this book turns the inevitable alphabet soup of gamification terms into a gourmet delight with true business substance. Readers will no doubt find themselves exploring the book's concepts through the 60+ videos, articles and lectures cited with tiny URLs and smart phone QR Codes, all of which jump off the printed page to provide further insights from recognized experts. In the business world, gamification has typically leveraged badges, points and leaderboards in the hopes of engaging people. This falls far short of the potential of what gamification can do for businesses. On one end of the spectrum, businesses can use game design techniques in ways that are not overtly game-like to fully engage customers, partners, and employees. When well implemented, gamification can transform a work culture by cultivating deep emotional connections, high levels of active participation, and long-term relationships that drive business value. On the other end of the spectrum, businesses can utilize strategy games, simulation games, and role-playing games as means to teach, drive operational efficiencies, and innovate. In this book you will explore the many as

Who reads Serious Games for Business : Using Gamification to Fully Engage Customers, Employess and Partners?

Author

Phaedra Boinodiris; Peter Fingar; Tom Grant

Publisher

Tampa, FL: Meghan-Kiffer Press

Published

2014

Language

EN

ISBN

9780929652504

Category

business

Subjects

Business

Rating

3.4 / 5 (13 ratings)

Updated

2026-03-14