About this document
Credit Card Business Analytics for Banks by prajwalbhat is a document available to read on EtoBox.
1. C-First bank is facing challenges from competitors in the credit card business. It should focus on this business to take advantage of the large eligible customer base and future growth potential in the area. 2. Key metrics to analyze include existing cardholder spending patterns, reward/credit schemes, marketing spending, and sales of card processing machines. This will help increase market share. 3. Data mining models like predictive analysis of customer data and segmentation could help C-First bank
- Author
- prajwalbhat
- Language
- EN