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Executives are optimistic about digital tools and report their companies have embraced technologies like big data, analytics, and digital customer engagement. However, obstacles remain, as companies must address organizational challenges to fully realize the potential of their digital programs. While progress has been made in using digital to engage customers, companies have been slower to adopt digital approaches for employees and partners. Most executives estimate their companies are only one-quarter towa

Author

Shrinidhi R

Language

EN