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What is Star India Bazaar: Revolutionizing Retail about?

Trent has launched a new hypermarket format called Star India Bazaar to provide consumers more value and choices when shopping. The hypermarket offers a wide range of products at significantly lower prices than competitors due to economies of scale. It aims to attract middle and upper-middle class customers. In addition to discounted branded products, Star India Bazaar sells private label products that are of similar quality but at even lower prices. Through attractive packaging, displays, and highlighting

Author

Ashish Landge

Language

EN