About this document
Understanding Distribution Channels by Sejal Singh is a document available to read on EtoBox.
A distribution channel represents the chain of businesses that transfer a product from the producer to the final consumer. There are three main types of distribution channels: 1) producer to wholesaler to retailer to consumer, 2) producer to retailer to consumer, and 3) direct-to-consumer from producer. Companies must choose distribution channels that align with their strategic goals and add value for consumers by considering factors like control, costs, and ability to adapt. They also need to select, train
- Author
- Sejal Singh
- Language
- EN