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This study analyzes the impact of cost and information management on pricing strategies and performance in small and medium enterprises (SMEs) in Kosovo. Using regression analysis on data collected from 70 respondents, the findings indicate that effective cost management and accounting information significantly influence pricing decisions and overall company performance. The research highlights the importance of managerial decision-making in optimizing costs and setting competitive prices for products and s

Author

olakresearchconcept

Language

EN