Opening book details…
Can I read Marketing Education: A Guide to Consumerism on EtoBox?
Marketing Education: A Guide to Consumerism by George S. Day; David A. Aaker is a Business, Management and Accounting article available to read on EtoBox.
What is Marketing Education: A Guide to Consumerism about?
What is consumerism, where did it come from, and where is it going? These are difficult questions at a time when the scope of consumerism is broadening rapidly. The authors emphasize market and societal problems that underlie the recent upsurge of interest in consumerism. Their analysis of causal factors provides the basis for projections of the future of consumerism.
Who reads Marketing Education: A Guide to Consumerism?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- George S. Day; David A. Aaker
- Publisher
- American Marketing Association; SAGE Publications (ISSN 0022-2429)
- Published
- 1970
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)