About this document
Visual Neuromarketing: Benefits & Examples by ScribdTranslations is a document available to read on EtoBox.
The document describes visual neuromarketing as a technique that applies emotions, attention, and memory through stimuli perceived consciously or subconsciously with the aim of optimizing company advertising and ensuring customer purchasing decisions. It is based on investigating consumer behavior factors and knowledge to create effective content. It also analyzes the impact of advertising on the brain. It provides examples of how visual neuromarketing can influence purchasing decisions.
- Author
- ScribdTranslations
- Language
- EN