About this document
Understanding Demand Types in Marketing by Abdur Rahim is a document available to read on EtoBox.
The document describes eight demand states: 1) negative demand, 2) non-existing demand, 3) latent demand, 4) declining demand, 5) irregular demand, 6) full demand, 7) overfull demand, and 8) unwholesome demand. It then discusses core marketing concepts of needs, wants, target markets, positioning, segmentation, communication channels, and distribution channels.
- Author
- Abdur Rahim
- Language
- EN