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What is Internet Banking about?
This research paper discusses the impact of Internet banking on customer satisfaction and loyalty, presenting a conceptual model to explore this relationship. It highlights the rapid growth of Internet banking in Australia, the services offered, and the factors influencing customer behavior and perceptions. The authors aim to empirically test hypotheses derived from literature to better understand these dynamics in the context of Australian banks.
- Author
- khaliilmahamed1122
- Language
- EN