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Electronic Commerce : a Manager's Guide by Kalakota, Ravi, Whinston, Andrew B., Ravi Kalakota, Andrew B. Whinston is a business book available to read on EtoBox.

What is Electronic Commerce : a Manager's Guide about?

How Do You Manage Electronic Commerce? What Is The Technology Behind Electronic Commerce? Electronic Commerce: A Manager's Guide Is The Ideal Starting Point For Business Managers And Professionals Involved With Electronic Commerce, As Well As Professionals/users Who Want To Keep Abreast Of The Latest Trends And Issues In Management Practices Affected By Electronic Commerce Technology. Authors Ravi Kalakota And Andrew Whinston Take A Down-to-earth Approach To A Very Important Business Subject, With Insightful Examples To Show How Ideas Have Been Put Into Practice. Introduction To Electronic Commerce -- The Internet And The Access Provider Industry -- World Wide Web: Applications -- World Wide Web: Concepts And Technology -- Firewalls And Transaction Security -- Electronic Payment Systems -- Electronic Commerce And Banking -- Electronic Commerce And Retailing -- Electronic Commerce And Online Publishing -- Intranets And Supply-chain Management -- Intranets And Customer Asset Management -- Intranets And Manufacturing -- Intranets And Corporate Finance. Ravi Kalakota, Andrew B. Whinston. Includes Bibliographical References (p. 415-417) And Index. How do you manage electronic commerce?

Who reads Electronic Commerce : a Manager's Guide?

Author

Kalakota, Ravi, Whinston, Andrew B., Ravi Kalakota, Andrew B. Whinston

Publisher

Addison-Wesley, an imprint of Addison Wesley Longman

Published

1996

Language

EN

ISBN

9780201880670

Category

business

Subjects

Management, Business, Marketing

Rating

3.9 / 5 (10 ratings)

Updated

2026-03-14