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Toothpaste Promotions in Rural Gujarat by Adarsh Khare is a document available to read on EtoBox.

What is Toothpaste Promotions in Rural Gujarat about?

- The document discusses promotional tools used by major toothpaste companies in rural India and their impact on consumer buying behavior. - It analyzes a survey of 116 rural consumers in Gujarat that identified promotional discounts, offers, and recommendations as the most influential factors on purchasing decisions. - Factor analysis revealed that promotional elements like special offers, price cuts, and free gifts influenced consumers the most, while recommendations from dental professionals and othe

Author

Adarsh Khare

Language

EN