About this document
Lead Scoring Model for X Education by Gopesh Singh is a document available to read on EtoBox.
X Education needed a model to assign lead scores to predict which leads would convert to customers. The solution involved: 1) cleaning the data; 2) feature engineering like dummy variables; 3) splitting data into train and test; 4) building models; 5) evaluating models. The final model achieved a 77.52% accuracy and 83.01% sensitivity on the test set, meeting the 80% conversion target. Key features predicting conversion were lead origin, occupation, and time on website.
- Author
- Gopesh Singh
- Language
- EN