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Pakola has experienced organizational chaos due to a lack of strategic planning and marketing intelligence. While the company has survived based on brand loyalty alone, conducting market research, improving organizational structure, and strategic marketing could help Pakola achieve even greater success. A situation analysis found that Pakola has strengths in unique product flavors and customer loyalty, but weaknesses in areas like market share, distribution network, and ineffective communication of its diff

Author
shabaz1986
Language
EN

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