Opening book details…
Can I read Duncan Delbert J. on EtoBox?
Duncan Delbert J. by John S. Wright is a Business, Management and Accounting article available to read on EtoBox.
What is Duncan Delbert J. about?
was honored as an "outstanding pioneer of marketing" when the American Marketing Association held its 50th Anniversary International Symposium at Washington, D.C. in September, 1965. On this occasion he delivered a commissioned commemorative paper entitled "Responses of Selected Retail Institutions to Their Changing Environment." In this fashion, Dr. Duncan's contribution to one important facet of the marketing spectrum -retailing -was appropriately acknowledged. His best-selling textbook, Retailing: Principles and .. Methods (coauthored with C. F. Phillips) is a well-known contribution to marketing literature. The book, now in its seventh edition, has been a major influence on the teaching and practice of retailing. Bert Duncan, however, is no narrow specialist; his imprint on marketing education and practice is not confined to the retail field. An examination of his publication list reveals an extremely wide range of interests. For one thing, Drs. Phillips and Duncan collaborated on another highly successful textbook, namely, Marketing: Principles and Methods. Currently in its sixth edition, this book has made a significant
Who reads Duncan Delbert J.?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- John S. Wright
- Published
- 1968
- Language
- CA
- Field
- Business, Management and Accounting (Social Sciences)