Can I read Web-Shopping Intentions in Hong Kong on EtoBox?

Web-Shopping Intentions in Hong Kong by AM is a document available to read on EtoBox.

What is Web-Shopping Intentions in Hong Kong about?

This document summarizes a research study that investigated factors affecting consumer intentions to purchase products online in Hong Kong. The study developed hypotheses about how past online shopping experience, attitudes toward online shopping, search behavior, and adoption decisions influence purchase intentions. It found that search behavior and adoption decisions directly impact intentions, while attitudes and experiences indirectly affect intentions. Intentions were also influenced by promotional off

Author

AM

Language

EN