About this document
Evolution of Marketing Concepts Chart by Srinivas Gowda is a document available to read on EtoBox.
The chart shows the evolution of marketing concepts from the late 1800s to 1990 in 5 stages: production concept focused on efficient production; product concept focused on product quality; selling concept focused on aggressive selling and promotion; marketing concept focused on customer needs; and societal marketing concept focused on customer satisfaction while also meeting organizational and social welfare goals.
- Author
- Srinivas Gowda
- Language
- EN