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Impact of Mobile Banking on Satisfaction by Marie Jean Joy Jayagan-Loreto is a document available to read on EtoBox.

What is Impact of Mobile Banking on Satisfaction about?

The document discusses research on the effect of mobile banking services on customer satisfaction in India. It provides background on the growth of mobile banking in India since 2008. The research identified key challenges with mobile banking adoption, including issues with customer enrollment processes and technical issues related to the variety of mobile devices. Research suggests that improving usability, security, and expanding access to non-smartphone users can help increase customer satisfaction with

Author

Marie Jean Joy Jayagan-Loreto

Language

EN