Opening book details…
About this Social Sciences article
‘The tweeting sponsor’: effect of a sponsor’s SNS message articulation/interactivity on consumers’ online response by Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy
- Publisher
- Taylor and Francis Group; Informa UK (Taylor & Francis); Routledge; Informa UK Limited (ISSN 1618-4742)
- Published
- 2020
- Field
- Social Sciences
More by Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy
Browse all works by Kaushik, Kapil; Mishra, Abhishek; Dey, Shubhamoy