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What is Health Costs of Social Media Influencers about?

This paper explores the health-related costs faced by social media influencers, highlighting four paradoxes that illustrate their contradictory circumstances. It emphasizes the tension between their need for income and the pressure to maintain authenticity, as well as the mental health challenges stemming from their roles. The study aims to shift the focus from influencers as marketing tools to understanding their well-being and the implications for creating sustainable conditions in the influencer landscap

Author

56tuand

Language

EN