About this document
Value Co-creation in Small Business Innovation by erviani is a document available to read on EtoBox.
This article explores the role of value co-creation in the innovation process within small business communities, utilizing a research model that integrates Service-Dominant Logic and Consumer Culture Theory. The findings indicate that educating community members significantly influences dynamic interaction and value co-creation, which in turn drives innovation, while enriching interactions negatively affects value co-creation. The study emphasizes the importance of collaboration among small businesses to le
- Author
- erviani
- Language
- EN