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What is P&G about?
William Procter and James Gamble founded Procter & Gamble in 1837, starting with soap and candles and growing it into a massive consumer products company with over 300 brands, $79 billion in annual sales in 2009, and 23 brands each generating over $1 billion in annual revenue by selling widely in over 160 countries. Their approach to success centered on treating customers as the bosses, pursuing value for customers, sustained advertising campaigns, and building strong brands globally.
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