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Communicating Science to the Public by Jaime Alejandro Martinez Acosta is a document available to read on EtoBox.

This document discusses how to effectively communicate science to the public. It emphasizes keeping messages concise, compelling, customized to the audience, and consistent. The key is starting with results and impacts rather than scientific details. Effective communication depends on the purpose and audience, and can take the form of informal discussions, presentations, print or broadcast media, and personal electronic channels like blogs and social media. Trends show a decline in print media and rise of e

Author
Jaime Alejandro Martinez Acosta
Language
EN