About this document
The Role of Digital Marketing, Influencer Marketing and Electronic Word of Mouth On Online Purchase Decisions For Consumers by Richelle Rivera is a document available to read on EtoBox.
The document discusses the relationship between digital marketing, influencer marketing, electronic word of mouth, and online purchase decisions of private university students in Bandung, Indonesia. It analyzes these factors using a quantitative approach and survey data from 190 respondents. The results found that digital marketing, influencer marketing, and electronic word of mouth all have a positive effect on online purchase decisions.
- Author
- Richelle Rivera
- Language
- EN