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What is Quality vs. Quantity in Cacao Farming about?

This reflection discusses issues facing retailers, using the example of cocoa bean farming practices between Tribe Chocolate and ordinary chocolate brands. [1] Tribe Chocolate bean farmers take great pride and care in growing high quality beans, carefully harvesting only ripe beans, while ordinary brand farmers prioritize quantity over quality. [2] The reflection compares this to issues in the cotton industry and concepts of value creation, noting the importance of sustainability and ethics for retail busin

Author

Emme Chute

Language

EN