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创意文案与营销策划 : 撰写技巧及实例全书 by 萧潇编著, 萧潇 ,金岩,文轩,胡小英 ,肖文键 is a business book available to read on EtoBox.
What is 创意文案与营销策划 : 撰写技巧及实例全书 about?
《创意文案与营销策划撰写技巧及实例全书》归纳了国内外经典、实用的写作方法，结合作者十年来的经验和创新，帮你突破四大瓶颈，让你明白：会写文章≠会写文案，会写文字≠能写文案，辞藻华丽≠好文案，文案写得长≠文案写得棒，帮助你全面快速提高写作力和表达力。读完本书，你会用逻辑的头脑思考问题，用严谨而周密地眼光看问题，用流畅而煽情的文字打动人心。本书是作者从业十年的文案策划和活动推广实战经验的结晶，策划思路全部公开，坦诚告诉你如何让文字具有诱惑力、如何让产品超好卖、如何策划一场活动、如何发挥活动效能、帮助你助您轻松提高策划水平。
Who reads 创意文案与营销策划 : 撰写技巧及实例全书?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- 萧潇编著, 萧潇 ,金岩,文轩,胡小英 ,肖文键
- Publisher
- 天津:天津科学技术出版社
- Published
- 2017
- Language
- ZH
- ISBN
- 9787557623883
- Category
- business
- Subjects
- Business, Business & Economics
- Updated
- 2026-03-25
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