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What is Bollywood Celebrity Endorsements Impact about?

Celebrity endorsements can boost sales but their effectiveness depends on factors like credibility. According to surveys, only 35-33% of consumers believe that a celebrity actually helps them trust or believe a product works. However, celebrity endorsements still play a large role in India, with stars like Amitabh Bachchan endorsing over 30 brands. Studies also show endorsement deals can increase brand sales up to 20% and boost stock prices. Younger consumers in particular are influenced by endorsements fro

Author

Paramjit Singh

Language

EN