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About this Social Sciences article
To App or Not to App: Engaging Consumers via Branded Mobile Apps by Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Kim, Eunice; Lin, Jhih-Syuan; Sung, Yongjun
- Publisher
- Informa UK (Taylor & Francis); Taylor and Francis Ltd.; Informa UK Limited (ISSN 1525-2019)
- Published
- 2013
- Field
- Social Sciences
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