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Managing Demand Variability in CPG by mattroihong199 is a document available to read on EtoBox.

What is Managing Demand Variability in CPG about?

The document discusses how consumer packaged goods (CPG) manufacturers can manage demand variability. It explains the differences between demand uncertainty and variability and the factors that cause variability, like promotions and retail events. It recommends that CPG manufacturers implement demand planning processes that involve collaborating with retail customers on promotions and integrating consumer demand insights to improve forecasting and reduce variability.

Author

mattroihong199

Language

EN