Can I read Understanding BATNA and ZOPA in Negotiation on EtoBox?
Understanding BATNA and ZOPA in Negotiation by Ra van Lioncourt is a document available to read on EtoBox.
What is Understanding BATNA and ZOPA in Negotiation about?
This document discusses BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement). It defines BATNA as the best course of action if negotiations fail, and notes that one should not accept an agreement worse than their BATNA. It also defines ZOPA as the area where both parties can reach an agreement. The document provides strategies for improving one
- Author
- Ra van Lioncourt
- Language
- EN