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What is EM04 about?

The document discusses the importance of data in e-marketing, emphasizing the need for marketers to extract insights from vast amounts of data to make informed decisions. It outlines various sources of data, including internal records, secondary data, and primary data, along with the significance of knowledge management and marketing information systems. Additionally, it highlights the changing consumer behavior in the digital age and the impact of technological, social, and legal contexts on online exchang

Author

Najdt Alkashef

Language

EN