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Neuromarketing Techniques in Research by adelineo vlog O is a document available to read on EtoBox.

What is Neuromarketing Techniques in Research about?

This document discusses neuromarketing and its use in market research. It provides an overview of neuromarketing techniques such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and eye tracking. The author describes how these techniques are used to gain insights into unconscious consumer preferences and behaviors. Specifically, the author conducted an eye tracking study of a TV commercial to see which scenes drew the most attention. While neuromarketing provides benefits, it a

Author

adelineo vlog O

Language

EN