About this document
Employer Branding Case Study: Rolls-Royce by Muhammad Arif Jamali is a document available to read on EtoBox.
Rolls-Royce developed an active employer branding strategy to attract top talent globally. The strategy included surveying employees to understand what inspires them about Rolls-Royce. This helped shape an ambitious branding campaign communicating what kind of people the company wants to attract. Rolls-Royce also engages potential recruits through social media to build a community and talent pool for the future. The strategy aims to move recruitment from reactive to proactive by drawing on the talent pool.
- Author
- Muhammad Arif Jamali
- Language
- EN