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Employer Branding Case Study: Rolls-Royce by Muhammad Arif Jamali is a document available to read on EtoBox.

What is Employer Branding Case Study: Rolls-Royce about?

Rolls-Royce developed an active employer branding strategy to attract top talent globally. The strategy included surveying employees to understand what inspires them about Rolls-Royce. This helped shape an ambitious branding campaign communicating what kind of people the company wants to attract. Rolls-Royce also engages potential recruits through social media to build a community and talent pool for the future. The strategy aims to move recruitment from reactive to proactive by drawing on the talent pool.

Author

Muhammad Arif Jamali

Language

EN