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What is Marketing Strategies and Youth Behavior about?

This document summarizes a research study on the impact of marketing strategies on youth purchasing behavior in selecting mobile phone networks in Pakistan. The study examined youth purchasing behavior as the dependent variable influenced by independent variables including service quality, pricing, value offered, trust, and switching costs used by five major mobile phone companies in Pakistan. A survey was administered to 230 youth and regression analysis was used to analyze the results. The study found tha

Author

Crazy Dave

Language

EN