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WhatsApp, created in 2009 by Jan Koum and Brian Acton, became popular for its free messaging service and was acquired by Facebook in 2014, leading to its global expansion. The application generates profits through a Business API, potential future advertising, and previously through subscriptions, but faces challenges in maintaining income without intrusive ads. Proposed improvements include targeted advertising, an exclusive version with advanced tools, and partnerships for in-app purchases, each with execu

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