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AI in Destination Advertising Strategies by Vinicius Pacifici is a document available to read on EtoBox.

What is AI in Destination Advertising Strategies about?

This research explores the impact of video-based destination anthropomorphism on destination image through two experiments, highlighting the positive effects of AI mind perception and the moderating role of AI anxiety. The findings suggest that anthropomorphism can enhance tourists

Author

Vinicius Pacifici

Language

EN