Can I read Understanding Corporate Image Dynamics on EtoBox?

Understanding Corporate Image Dynamics by Rastri Kusumaningrum is a document available to read on EtoBox.

What is Understanding Corporate Image Dynamics about?

The document discusses concepts related to image and branding in marketing and public relations. It defines different types of images including mirror, current, wish, and multiple images. It also discusses the role of public relations in building brand image through education, events, and media engagement. Consumer behavior factors like social, personal, psychological, and cultural influences are explained as well.

Author

Rastri Kusumaningrum

Language

EN