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This document discusses a study on the influence of product packaging on the buying behavior of customers in Kurnool District, India. The study aims to examine the factors driving brand success and the relationship between packaging elements like color, material, design, and innovation on consumer purchasing decisions. A questionnaire was used to collect data from 300 consumers and SPSS was used to analyze the results. The study found that packaging is an important influence on consumers

Author

suresh

Language

EN