About this document
Introduction to Integrated Marketing Communication by Lupuleac Claudia is a document available to read on EtoBox.
Integrated Marketing Communications (IMC) is a concept that recognizes the value of developing a comprehensive marketing communications plan. The plan evaluates the strategic roles of various communication disciplines including advertising, direct marketing, interactive marketing, sales promotion, and public relations. By combining these disciplines, an IMC plan aims to provide clarity, consistency, and maximum communications impact.
- Author
- Lupuleac Claudia
- Language
- EN