About this document
Comprehensive Guide to Marketing Research Techniques by Chandeth Sok is a document available to read on EtoBox.
This document outlines the chapters and content covered in a marketing research textbook. It discusses topics such as descriptive and causal research design including surveys, experiments, and observation methods. It also covers measurement and scaling techniques, questionnaire design, sampling methods, data collection and analysis strategies, and report preparation. Statistical techniques like frequency distributions, hypothesis testing, correlation, and regression are examined. Ethics and international co
- Author
- Chandeth Sok
- Language
- EN