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The document presents the E5 exam of the Higher Technician Certificate in Negotiation and Digitalization of Customer Relations, focused on remote customer relations and digitalization. It describes the company OLYMPIC LOCATION, specialized in vehicle rental, and the challenges of its digital strategy in the face of increasing competition. Two analysis files are proposed: one on digital strategy and the other on managing digital customer relations, with tasks to be completed to improve commercial performance

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ScribdTranslations

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EN