Opening book details…
Can I read Marketing Imagination, New, Expanded Edition on EtoBox?
Marketing Imagination, New, Expanded Edition by Theodore Levitt, 1925-2006 is a book available to read on EtoBox.
What is Marketing Imagination, New, Expanded Edition about?
<p><P>Since its publication in 1983, <i>The Marketing Imagination</i> has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt — renowned as the Harvard Business School's "guru of marketing" — has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of <i>The Marketing Imagination</i> shows Levitt at his best — sharp, knowledgeable, erudite, and, yes, as imaginative as ever.<br></p>
- Author
- Theodore Levitt, 1925-2006
- Publisher
- New York: Free Press ; London: Collier Macmillan
- Published
- 1986
- Language
- EN
- ISBN
- 9780029191804
- Subjects
- Management, Business, Marketing
- Rating
- 4.12 / 5 (75 ratings)
- Updated
- 2026-03-14
More by Theodore Levitt, 1925-2006
Browse all works by Theodore Levitt, 1925-2006
Similar books
- Enterprise Marketing Management [Electronic Resource]: the New Science of Marketing — Thomas Klein David Sutton (2003)
- Levitt on Marketing (Harvard Business Review Paperback Series) — Harvard Business School Press (1991)
- Ethics for a Brave New World, Second Edition (Updated and Expanded) — John S. Feinberg & Paul D. Feinberg John S. & Feinberg (2010)
- Services Marketing Management, Third Edition (Services Marketing Management) — Angela Pirrie Peter Mudie (2006)
- Global Marketing, Global Edition — Keegan, Warren J., author; Green, Mark C., author (2017)
- Fashion Marketing, Second Edition: Contemporary issues — edited by Tony Hines and Margaret Bruce (2007)