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Consumer Insights Strategy for Hyundai by anurecruiter33 is a document available to read on EtoBox.
What is Consumer Insights Strategy for Hyundai about?
The document outlines a strategy for Hyundai Motor India to enhance consumer insights through improved data analysis processes. It identifies the core processes of the Product Planning department, the importance of customer understanding, and the need for advanced analytical tools like SPSS and Tableau to overcome current challenges with Excel. Recommendations include addressing employee training and reluctance to adopt new tools while justifying their value against licensing costs.
- Author
- anurecruiter33
- Language
- EN