About this document

Online Advertising Trends in Europe 2010 by Alana Hall is a document available to read on EtoBox.

This document summarizes a report on internet advertising spending in Europe. It finds that online ad spending in Europe reached 14.7 billion euros in 2009, growing 4.5% but slowing from 2008. Search advertising continues to be the largest format with 46% share and was the only format that grew during the economic downturn. The top 6 European countries - UK, Germany, France, Italy, Netherlands, and Spain - account for 76% of total online ad spending.

Author

Alana Hall

Language

EN